Market Trends

Take your small business to the next level!

According to Forbes, “by the end of 2008, the first full year of the Great Recession, new business applications had fallen by nearly 230,000” in the United States. But, by the end of 2020, applications had risen over 200,000. 


Quoting Marie Rosecrans, senior vice president of small business at Salesforce, “what’s unique now is that these new businesses are starting with a digital-first mindset. This generation of small businesses will already have technology as a built-in contingency plan to quickly adapt to whatever crisis or challenge comes their way in the future.”


If you own a small business, Google Workspace offers you new ways of connecting, creating, and collaborating. Throughout the pandemic, we’ve learned that business email, video conferencing, cloud storage, and file sharing are essential tools that every corporation needs to succeed in the digital workplace.


With Google Workspace, it's very easy to create a custom business email (@yourcompany). You’ll have unlimited group email addresses, twice the storage of free Gmail, no ads, full-time support, among other benefits. Also, you can allow one user to have multiple email addresses by creating email aliases such as sales@yourcompany.


Google Workspace includes Google Drive, with Docs, their web-based word processor; Sheets for spreadsheets; Slides for presentations; and Forms for surveys that allow real-time collaboration.


Google Drive is also a cloud-based storage solution that allows saving files online and access them anywhere from smartphones, tablets, or computers. Google Workspace’s Drive provides twice the storage, full-time phone, email support, sharing controls, and advanced reporting.


Creating a group calendar accessible to everyone may be very useful to register company events, holidays, and regular meetings. For your team meetings, all you need is Google Meet! It’s simple to use and understand; you can share the same link with all the meeting participants, share content and even use Breakout Rooms or conduct  Polls when necessary. Also, as a  Google Workspace user, you have the Chat available for direct messages and team chat rooms, along with group messaging.


Google Workspace stands out as one of the most popular productivity and email solutions for businesses. If you are looking for an affordable and powerful productivity suite for your business, this is what you need.